Projects & Clients

As The Digital Product Critic, i am using all my senses to analyze, “feel”, see, “smell”, manipulate and understand the concepts and the products i come across and asked to create, change and improve.

John Geirland, the psychology doctor who is a writer and management consultant specializing in new media, says that “We are multimedia organisms“, meaning we can’t consume the world using only one sense, we need to have them all fired up, and “we have to use all of our devices for accessing information – not all of which are rational“.

Using these inputs I gained a deeper and better understanding of my clients and their products’ core functionality, desires, needs, influences, and effects.

Since 1999 (with more than 20 years of experience) I have managed, planned, implemented, developed, designed, tested, and helped many businesses bring to life various websites, portals, marketing plans, Facebook pages, youtube channels, social projects, desktop, and mobile applications and much more.


Here are some of the latest projects and clients I helped with:


Orli Wood, Website & the “Build A Bed” Wizard


Orli Wood Industries operates in Israel, manufacturing and selling wood beds, of different styles and sizes, custom to customers’ requests.
The DIY Beds tool allows customers to build their dream bed, using an easy-to-use wizard-like interface, selecting all the bed components, from the basics to the colors palette.


Improving Website & Content, “Tut Coach”, Israel’s Largest Coaching Agency

תות תקשורת ותוצאות 

Worked with Alon Gal and other Toot Coach executives to add new Content and Improve existing content on the Tut Coach website. The project included a directory of top coaches, setting up new pages, and the design and creation of the Toot Global mini-tool, to show-case Tut’s global expansion.


Multi-U project, “Tut Coach”, Israel’s Largest Coaching Agency


Worked with Alon Gal and other Toot Coach executives to create the “Multi-U” project. This simple, yet powerful tool allows individuals to kick-start their business, turning their unique knowledge and experience into a working business.


Questioner Wizard system, “Tut Coach”, Israel’s Largest Coaching Agency

logo   תות תקשורת ותוצאות

Worked with Alon Gal and other Toot Coach executives to create a customer questioner system. The system allows “Tut Coach” executives to create Q-Mark Questioners, share them with customers, and track their results.


Gamification Tool, Yu-Kai Chou, Online


In collaboration with the Gamification Goru, Yu-Kai Chou, I’ve created this simple to use, practical, and very helpful online tool for Gamification analysis and creation.

You are welcomed to checkout and use the tool at:


“Dominos Pizza”, Israel

dominos pizza

One of the largest pizza restaurants chain in Israel. Dominos wanted to offer their customers the ability of delivery orders, from the web and the mobile. The Digital Product Critic helped Dominos with this goal by planning, designing, and developing a website and iPhone application.


“Cellcom”, Israel

cellcom comm.

Cellcom is the largest cellular carrier in Israel. My relationship with Cellcom included several projects, among them were:

  • “iMode” Project – which was a collaboration of Cellcom with NTT DoCoMo trying to bring the concept of smartphones to Israel, several years before the iPhone.
  • WAP Dev. House – this project was before the time of smartphones. A custom-built system was developed to enable quick and easy creation and maintenance of wap based sites.
  • “Zman Is Money” Project – translating from Hebrew it means “time is money”. This was a teen-targeted engagement project. The concept was to pay teens with Air Time (calling minutes) for watching commercials.


“Jerusalem Municipality”, Israel

jerusalem municipality

Jerusalem (Israel) municipality wanted to attract people to learn more about Jerusalem, its history, neighborhoods, and culture. This desire was addressed by the Digital Product Critic with a Facebook game (application) displayed on the Jerusalem Facebook fan page. The game invited visitors to answer as many trivia questions as they could about Jerusalem. Players received badges for their achievements and the game presented a leaders-board to engage players in pro-active playing.


“Moses”, Israel

moses restaurant

Moses is a big and well-known Hamburger chain of restaurants. The project included the planning, designing, and implementing a website, membership club tool, and an iPhone application, which included a custom game.


“Fring”, Startup


Fring is a successful voip company, it provides mobile applications to enable peer to peer communication based on voip technology. The Digital Product Critic is consulting Fring and providing development and maintenance services in Web, Mobile, and Social.


“Maccabi Tel Aviv”, Israel

maccabi tel aviv

Maccabi Tel Aviv is the largest and most successful basketball team in Israel. The Digital Product Critic helped the team in planning, designing, and creating the team’s iPhone application. Maccabi’s app displays real-time game information, games’ calendar, team and players’ info, and much more. The Digital Product Critic is keeping the app up-to-date since 2011 with season’s updates, content changes, and general maintenance.


“LG Israel”, Israel

lg israel

LG Israel wanted to create a smart mobile agent to help its consumers locate and learn more about the LG line of products. The Digital Product Critic helped LG Israel in this quest by planning, designing, and developing an Android application. The app offers its users the ability to search and browse LG products. It does that by presenting the consumer with a few guiding questions, which by answering displays the consumer with the requested product(s). The project included developing a products matrix, on which the smart mobile agent was based on.


“MyCVApp”, by Rakia Recruiting, British Columbia, Canada

CVApp rakia recruiting

The MyCVApp project was created for Rakia Recruiting (Vancouver, BC, Canada). MyCVApp was aimed for job seekers, who wished to present themselves in a different and more appealing way to potential employers. Users uploaded their written CV file and Cover Letter and using the application’s custom-developed video recorder, they were able to record a video clip that was synchronized automatically with the uploaded cover letter. The end result was a one-pager presentation of the job seeker’s details, downloadable files, and the video recording, which then was shared on various social networks.


“Gigi Cosmetics”, Israel

gigi cosmetics

Gigi Cosmetics is the largest and most famous cosmetics brand in Israel. The Digital Product Critic creates and maintains various digital assets for the company: the Gigi Mini Facebook-site, dedicated promotions’ landing pages, Facebook competitions, and more.


“Agvania”, Israel

agvania pizza

Agvania is a well known and a very popular pizza chain of restaurants in Israel. The Digital Product Critic has helped Agvania in developing the company’s website, mobile site, and Facebook fan pages. The project included analyzing the company’s audience, working with a dedicated branding and design-house, and developing the company’s overall digital presence.


“AstroloMe”, Startup


AstroloMe provides Personal Accurate Horoscope using their mobile applications and website. The Digital Product Critic has co-founded AstroloMe and serves as its technical and product manager.


“”, Startup


The FlyingBooks Books, using its own Books Store, offers children with handpicked independent great stories. The FlyingBooks mobile reader (iPhone, iPad, and android apps) enables children and parents to purchase and read books, narrate books with their own voice, create and record their own books and share the books with friends and family members. The Digital Product Critic has co-founded FlyingBooks and serves as its technical and product manager.


“VisoniClub”, Visonic, Israel

visonic club

The VisoniClub iPhone application enables service providers to operate and track Visonic based devices and installations. The Digital Product Critic has developed this solution for Visonic, Israel; Using a bar code scanner in the VisoniClub iPhone app, the installer is able to complete the installation process faster, thus saving time and money to the company and its customers.


“Kabbalah Center”, Florida, USA 

random message iphone app

The “Random Message” iPhone App presents a kabbalistic daily notification to its users. The Digital Product Critic planned, developed, and maintained this customized application for the “Kabbalah Center” at Boca Raton, Florida, USA.


“Edith Online”, Israel

edith lingerie

“Edith Online” is a professional and known lingerie and textile brand in Israel. The Digital Product Critic helped the company with planning and implementing its Facebook Fan page and eCommerce enabled website, which included connecting to a third-party mailing list manager.


“iMob”, Israel

imob iphone apps

iMob is a mobile development brand in Israel. The Digital Product Critic designed and developed several iPhone applications, including the first Passover Haggadah  App in Israel.


“Navi Arnavi”, Israel

navi arnavi children iphone apps

Navi Arnavi (hare named Navi) is a brand, created by “Ron Bentata” (the Digital Product Critic), which offers children with educational mobile applications incorporating the experience of touch, sound, and interaction.


“Hapoel Jerusalem”, Israel

hapohel jerusalem

Hapoel Jerusalem is a well-known basketball team in the Israeli basketball league. The Digital Product Critic helped the team in planning, designing, and creating the team’s iPhone application. Hapoel’s app displays real-time games info, games calendar, team and players info, and much more. The Digital Product Critic is keeping the app up-to-date since 2011 with season’s updates, content changes, and general maintenance.


“Kyoto”, Israel


Kyoto is a large and well-known Sushi chain of restaurants in Israel. Kyoto wanted to offer its customers a delivery ordering service. The Digital Product Critic examined the company’s status, planned, designed, and executed. To achieve Kyoto’s needs a website was developed, which enables customers to make orders from all the chain’s branches. Kyoto management was provided with a dedicated back-office console to accept and process incoming orders as well as provide customer service.


“Liv”, Israel

Liv restaurant

LIV is a very successful, fast-growing, chain of health food restaurants, in Israel. This project involved planning and creating the client’s Facebook Fan page and website, enabling customers with delivery orders.


“Tambour”, Israel


In Israel, the word ‘color’ is synonymous with Tambour. The company wanted to make its beautiful and numerous color palettes accessible to their customers. To achieve this goal the Digital Product Critic helped Tambour in designing, developing, and bringing to life the ‘Pro Colors’ iPhone application. The project included the creation of The Tambour Colors Matrix to support the large variety of colors offered by Tambour. This matrix was designed and implemented both function-wise and graphics-wise, to enable the search and browsing of colors in the palettes and their presentation on the iPhone app screens.


Ariav” (ariel ariav), Israel

ariel ariav

Ariav is a boutique house specializing in Social Media Conversation Management. Ariel Ariav, the owner and a social media savvy works closely with selected clients to increase their social media awareness and effectiveness. The Digital Product Critic is working closely with Ariav to provide digital solutions for the clients’ needs; Websites, Facebook pages & applications, blogs, mobile applications, and mobile sites.


Facebook Apps & Pages

facebook pages and apps

The Digital Product Critic offers its services in guiding, analyzing, planning, designs, and developing Facebook assets, among are Facebook applications and Facebook pages.


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Check out my LinkedIn Profile or read more About Ron Bentata.

You can also Contact Me to find out more and start your digital presence enhancement process.