Category Archives: Social

Taking the Bus? Meet HopOn for Easy Bus Payments

Many people are using public transportation in general and the bus is particular. And though we are in the 21st century, paying for the bus feels kind of old. I mean, it can be much more technologically advanced as well as easier and faster to use.

If you already know GetTaxi (and a likes), you understand the advantages of paying with your phone. The new Israeli startup HopOn wants to become the Get Taxi for the Bus.

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Do You Know How Many Targeting Options There Are In Facebook Ads?

When defining the targeting on facebook ads, you can select and filter your exact audience. You have many options to do so. Targeting is done basically by selecting and filtering your desired customers. By answering some questions, you filter out does who are not your focus market until you end up with your most valuable customers.

So, how many targeting combinations there are? A lot, more than a googol.

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Free WiFi Internet In Tel Aviv Israel

In the last few months the city of Tel Aviv Israel is undergoing a digital upgrade. It started with the launch of the city’s own mobile application, presenting with the city’s GIS system,   application development competition using the city’s open data centers and also online issuing residents of tel aviv with individual Digital Resident Smart Card.

On Sep 10th, 2013 the city hall announced the launch of its free wifi internet access, spreading all across the city at 60 locations, with total investment of 60M NIS (shekel, the Israeli currency).

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Facebook Posting Strategy

Are you using Facebook? for Personal/Social purposes or for your Business? Either way,  when you are posting, uploading and sharing on Facebook, you should know how this platform works, the DOs and DONTs, how your audience response to your posts etc.

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Google Glass for the Blind – OrCam

OrCam harnesses the power of Artificial Vision to compensate for lost visual abilities. OrCam is a sensor that sees what is in front of you, understands what information you seek and provides it to you through a bone-conduction earpiece.

And, much like the Google Glass, the sensor and camera are placed on top of the glasses to detect your view and gestures.

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