According to Steve Blank, and as we all now by know, Startups are not mini-version of big companies, and Big Companies are not the large-version of Startups.
While they both emphasize getting out of the building and taking to customers, they’re not the same. In his latest post, Steve explains why and what is the Customer Discovery Processes
When creating a promotional or brand video clip for marketing, presentation or sales purpose, it is important to be focused. As in everything, planning is the key.
Tech bloggers, as are other news bloggers, don’t have time to waste, especially not on reading every single email they are getting from every single source.
Of course, your story is much more important than others, but still, there are others…
In this quick guide, I will review some important factors to remember and recommendations to follow, when approaching tech bloggers.
Continue reading How to Approach Tech Bloggers
Build a Better Mailing List For Your Business Or Startup with these 5 Quick And Easy Steps. Use this easy and proven technique to improve and increase your mailing list subscribers.
Continue reading Build Better Mailing List for Your Business or Startup
Back in the old days, we used to send our resume document via the postal mail, the fax and then by an email message. We also used to bring a printout of the resume when meeting with the HR personnel .
Nowadays, you have so many media channels on one hand, and on the other hand, the HR manager has so little time to review your resume and consider whether to hire you or kick your as…
Knowing how to present yourself can bring you much closer to that dream job you so desire.
The Israeli startup Ping was about to launch its highly-hyped email app, but then, an email message from a Golf company changed their plans.
Ping is an Israeli startup which wanted to launch their promising email-messaging app. The app was told to change the way in which we consume emails and instant messaging. It was covered widely, got great reviews and over 40,000 enthusiastic fans registered to be updated about the launch. Seemed that everything is on the right track, until an email message came and stopped the train. Continue reading Hop, formely Ping, Wants You to Reimagine Your Email
When defining the targeting on facebook ads, you can select and filter your exact audience. You have many options to do so. Targeting is done basically by selecting and filtering your desired customers. By answering some questions, you filter out does who are not your focus market until you end up with your most valuable customers.
So, how many targeting combinations there are? A lot, more than a googol.
Continue reading Do You Know How Many Targeting Options There Are In Facebook Ads?
Have you ever wanted to track and break down your digital marketing impact on your revenue? With this quick drill down tree, you can analyze your digital marketing activities.
Continue reading Drill Down Your Revenue with the Digital Marketing Analysis Tree
It started with Amazon offering Local Delivery:
When you order using Local Express Delivery before certain cut-off times, your items will be delivered the same day. If the order is placed after the deadline, your order will be delivered the next business day.
Continue reading Same Day Delivery – the Battle Between Google, Ebay and Amazon
This is BIG news. Not just because Fring is an Israeli startup, but also and mainly because Fring is a client. At the begging of 2013 I’ve taken the Fring project under the Digital Product Critic service. Since than I’ve helped Fring in developing and enhancing their mobile, web and social assets.
Continue reading Genband To Purchase Fring The Israeli Startup Voip Pioneer